Blogging basics
I am going to try to boil this down to the essentials. There are
whole books written on this subject, so I am not going to try to cover
everything here. If you are looking for a good book about blogging for
beginners, I suggest reading
Darren Rowse’s “31 Days To A Better Blog”. But for a quick, bottom-line version keep reading…
What is a blog?

A blog is short for “
weblog”.
Basically, it is just a website that has entries listed in reverse
chronological order. The original idea behind it was to be a online
journal or diary that was updated daily (or as frequently as the writer
chose). Over the last decade many software programs and blogging
platforms have been created to make the process VERY EASY. As the blog
writer, depending on which platform you use, you can just type your
entry, press submit and it shows up on your blog for the world to see.
Most bloggers don’t know any programming languages and are not
“techies.” Starting a blog is one of the easiest ways out there to start
a website. If you haven’t started one yet, why not try it? It can be
very quick to set up and can be completely free.
Is it easy to start a blog?
It is very easy. Even if there are steps along the way that are
confusing, there are plenty of resources to get the help you need. There
are over 20 million blogs in existence, so it can’t be that difficult.
How much does it cost to blog?
There are many services that allow you to start a blog for free (see
below). I suggest using one of the free services to get a basic feel for
blogging and “get your feet wet.” Once you decide you want to stick
with it and that you want to make money with your blog, I suggest moving
up to a self-hosted blog (see below). Anyone who is really trying to
make money with a blog will probably be more successful with a
self-hosted blog. Getting a self-hosted blog may not be free, but still
can be VERY inexpensive. You will need to pay for nothing more than a
domain name ($10) and web-hosting (as cheap as a few bucks a month).
Getting a blogging platform
All 4 of the options listed are free. The first 3 options are the
easiest, but the are also limited on features. If you are just trying to
make an extra few hundred dollars from your blog, these options could
work. But if you are really serious about trying to make good money from
your blog, I recommend self-hosting your blog (which we talk about in
the next section…).
Tumblr.com
– This is probably the simplest blogging platform to use, but it also
is the probably the least customizeable. So, it might be something good
to start with, but it would be more difficult to build an
income-generating website with it.
Blogger.com
– Blogger is also very good, easy to set up, owned by Google, you can
customize the theme, and the domain name includes “.blogspot.com” (in
some people’s opinion a little less professional). Blogger continues to
become more customizeable and currently has a lot more options than they
did a few years ago.
WordPress.com
– I like wordpress.com they are completely free, easy to set up, you
can customize the theme, but other customizations are limited, domain
name includes “.wordpress.com”.
WordPress.org
– Wait, what is the difference between wordpress.com and wordpress.org?
To put it simply WordPress.com is where you will go to set up a basic,
easy blog with limited features. WordPress.org is where you will go to
get a self-hosted wordpress blog. If you get to the point where you are
serious about blogging and really want to make some money with it, you
need to self-host your blog. Now I should mention that you don’t
actually ever have to visit wordpress.org, if you use
Hostgator as your host, they will be able to help you install wordpress on your selfhosted blog. Just follow the steps
here.
How to setup a self-hosted blog
If you are going to be using one of the first three options above, you can skip this section.
If you are serious about blogging and are looking for the best way to
customize your blog’s look and other features, then getting a
self-hosted blog from WordPress.org is probably the best way to go. It
is currently the top choice for most bloggers. It does require more work
up front and does have small costs associated with it: buying a domain
name ($10/year) and hosting your blog ($10/month).
One of the big advantages is that you can use your own domain name
(i.e. yourblog.com). While this might not seem like a big deal, it is a
lot easier for people to remember yourblog.com rather than
yourblog.blogspot.com which is what you will be given if you use
Blogger.
I will warn you, being a non-techie myself, this took me some time
figuring out how to get my self-hosted site set up. WordPress.org has a
great
step-by-step guide
for getting you set up. While it is more work on the front end, I am
really glad I got good advice and did this at the beginning, than having
to do it now.
Pick a Domain Name
1. You should start by purchasing a domain name.
Domain Samurai is
a great tool that will help you enter in a keyword and then find a
bunch of related domains that are still available. I would suggest going
to for a .com rather than a .info or .us or anything else for that
matter. It is just too easy for people to get confused. A .com is always
going to hold more value than any other extension. For a simpler tool,
just go to
psychicwhois.com and find an open one.
2. Once you get it picked out, you need to find somewhere to purchase it. I bought my first few domains at
GoDaddy.com 
and
have bought the remaining ones from my hosting companies. While GoDaddy
is about one of the biggest names out there, I can’t say that I
recommend them because of some of their advertising campaigns that they
run. I now recommend just buying the domain and hosting from
Hostgator as it will make the whole process simpler. But if you already have a host, then
Namecheap is a good and cheap way to buy a domain.
Pick a host for your blog
The webhost is the company that you pay to store all of your files
for your blog. There are also a million web hosting companies out there.
I don’t suggest just looking for the cheapest one, because a lot of
these companies are not very reliable and your site might be down quite a
bit. I like to go with the bigger companies who have a longer track
record and are more established.
They may cost a dollar or two more a month when you are starting out and it is well worth it. I have hosted my websites with
Dreamhost from the beginning, mostly because I knew a lot of people using them and I got a hosting package for about $7.00 a month.
I still host most of my websites at Dreamhost, but have moved this site to
MediaTemple.
The main reason was that since my livelihood now depended on the
website I wanted a higher level of service from my hosting company.
MediaTemple has been great in that regard, but as always it comes with a
price. I am currently paying $150 a month for hosting with them.
(Added 01-05-10 – I am currently in the process of buying a website that is hosted on BlueHost, and after digging around the backend quite a bit, I am starting to think they are a better choice than Dreamhost.
Their prices are slightly lower than Dreamhost, but they seem to have
things a little better organized and create an easier experience for new
users. I haven’t dealt with their customer service yet, so I can’t
comment on that yet, but my overall experience so far leads me to like
them a bit more than Dreamhost. For what it’s worth.)
(Added 05-04-10 – After using Bluehost a bit
more and calling their customer service reps, I can safely say that I
definitely like them more than Dreamhost. Just the fact that they have
phone support gives them a leg up – but the rep I spoke with was very
helpful. So Bluehost gets my recommendation for beginner hosting.)
(Added 04-04-11 – After more and more
frustrating experiences with MediaTemple’s customer service I started
looking for another host that I could scale up with. I still really like
Bluehost – especially for the price, but the fact that they only offer
shared hosting makes me hesitant about hosting my sites that pay my
mortgage each month. After looking at Hostgator‘s
site it became very clear that they are a host that you can start with
for as cheap as $4/m and they also offer much more thorough hosting
packages as your site grows. I had heard great things about them from
others, so I figured I would check them out. I called them up and asked a
bunch of questions and I was surprised to find out that even though
they cost a fraction of what MediaTemple costs, they have some features
that MediaTemple didn’t.I opened an account with HostGator and
used the chat feature to get help 2 different times and I was very
pleased with their knowledge and helpfulness each time. Honestly, I was so impressed that I am getting started on moving many of my sites over to Hostgator. I will let you know how things progress…)
How long does it take to make money from a blog
The second question that people normally ask after, “how do I make
money with a blog?” is, “how long is it going to take?”. Well, let me
just say this, if you are looking for a
fast way to make money,
blogging isn’t it. It takes time and hard work. As you can see from the
chart below it took me a long time before the trend started moving
upward.
But, for more than a year I was working at it about 10 hours a week.
And don’t forget I didn’t know anything about blogging, advertising,
getting traffic, etc when I started. So, if you know that ChristianPF is
a blog, then you have a head start on me.

Also, you have the wonderful privilege of reading this article where I
am going explain most of the things that I did to help create that
upward trend seen below – that I didn’t know the first year.
Blog earnings visualized

From other people I know who make a decent amount from their blogs,
this curve seems to be typical. While the first year didn’t yield much
income, it was crucial for the second year to be able to. While I wish I
could tell you that you could jump right ahead to where the income
starts increasing quicker, but I just don’t think it is likely. There
are some tips in this article that I wish I would have known at the
beginning and I think they will make things go a lot quicker, but there
is no getting around the fact that it is going to take time to get
there. But just like anything, the more you put in, the more you get
out. The two keys are consistency and a willingness to learn. Without
them, I would say that it will be very difficult to make money with your
blog.
How to get traffic to your blog
So now are getting to the point of this article where I start sharing
everything I have learned over the last couple years about blogging.
So, if you are like most, you want to create a blog so that others can
read what you have to say. Sadly, people will not find your blog (in the
beginning anyway) unless you do a little legwork. These are some of the
things I did to get traffic and some that I still do. The first thing I
suggest doing is writing a few great articles about your topic and
feature them in your sidebar. Then I would start working on generating
traffic, because you not only want traffic, but you want returning
traffic as well.
Guest Posting!!
I think this is one of the best ways to start getting some quick traffic. Almost every blog I know allows guest posts (
even this one)
– and almost every one of those does not discriminate. What I mean is
that most bloggers (that I know anyway) will accept or reject a guest
post based on it’s quality, not on whether they know the person or not.
This provides a great opportunity for a newbie to write an article that
could be seen by 20,000 readers. I don’t know of any other method that
could bring traffic as quick. I must admit, I could still do more guest
posting myself. I have been pleased with the results in the past. The
key is to write a great article – don’t hold back your best stuff. I
have seen people grow their blogs very quickly by giving some of their
best articles away as guest posts. Also, only submit unpublished content
as a guest post. If it has already been published, then the blog that
is allowing you to guest post won’t get any search engine traffic for
that article. But there are places to republish your articles you have
already published – we will get to that in a minute…
Join Directories
If I were starting a blog today, one of the first things I would do
is Google “whatever topic I want to blog about” + “directory” This
should return a list of web directories about your topic. Getting added
to these directories will only help. You may not get a lot of traffic
from them, but ultimately they will help you get more traffic from the
search engines. A few of the more valuable ones to get you started…
Blog Commenting
One of the absolute best ways for new blogs to get traffic is just to
comment on other blogs. Commenting with a thoughtful and provocative
response will often send a few visitors your way. The blogging community
is generally a very social community and those who are active in the
community often reap the rewards of it.
Forum Commenting
Becoming involved in forums related to your topic and having a link
to your blog in the signature line can send a few visitors. Google “your
topic” and “forums” and you are sure to find a few. Just don’t be
annoying and go in just to promote yourself. People can see that from a
mile away. The new age of the internet (aka Web 2.0) is very much a
“give and you shall receive” environment. If you seek to give and be a
benefit before seeking your own rewards, you will be much better off.
Why not get started at the
Christian PF Forums?
Linking to other blogs
I don’t know what it is, but everyone wants to know when someone is
talking about them. So it is with blogs. When people link to my site, I
get a notification and often go check out who linked to me and what the
context was. I have had some good relationships form just from this.
Create Hubpages
InfoBarrel.com,
Hubpages.com,
and a handful of others are sites that allow you to build a simple page
about a topic. You can do it very quick and the pages often rank well
in the search engines. If you build a page that gets a little bit of
traffic and have links coming back to your site, you will catch some of
those visitors. If that weren’t good enough, many of them allow you to
earn money from your articles as well.
Article submissions
Submit articles to article submission sites. These sites collect
articles and most allow a bio-section that can include a link back to
your blog. Here are a few that are worth looking into…
SEO tips for blogs
It will take a while to get a decent amount of traffic from the
search engines. The search engines do not like NEW websites. They like
more established sites that have a lot of people linking to them, hence
proving that they are reputable. This is why getting links from other
bloggers, directories, other web sites that have a good reputation in
the search engines’ eyes is very important. As your blog begins to grow
by having more pages and more links the search engines will begin to
send you more and more traffic. This is a good thing!! But, as I
mentioned earlier, they are very wary of new websites – so time will be
your ally when it comes to the search engines.
SEO
Search Engine Optimization (SEO) is an science/art (depending on who
you ask) that focuses on getting your website or blog to the top of the
search engine listings. Being at the top of Google’s results for any
decent keywords can be a great source of traffic and the greatest part
about it is that it is FREE TRAFFIC!!!
I am not going to get deep into SEO much here, there are far more
thorough books about it but as your blog grows you should try to learn
more about it, as it will only help you by knowing more. Just like most
of the things you will learn while blogging, you don’t need to be an
expert at it – just having a working knowledge will provide great
results.
The thing to remember about the search engines (especially Google) is
that they are trying to create a perfect system where any searcher can
find exactly what they want. Google wants to display the most relevant
websites to their searchers. They will never have a perfect system, but
they probably won’t stop trying. If you can keep this in mind, it will
be very helpful when you are trying to optimize your blog. Don’t waste
your time trying to trick them, they will figure it out and will punish
you for it. Just focus on making it very clear to them what your site is
all about and writing great content for your reader and the rest will
take care of itself.
So, let’s get to some SEO.
These are some of the most important (in my opinion) pieces of SEO that every beginner should know. If you do these right, you will be much better off than most people who don’t know anything about SEO.
1. Title Tags
This may be the single most important part of on-page SEO. The title
tag of your website is what shows up in the top of your browser window.
It is also one of the most important determining factors that the search
engines use to determine what your site is about.
In the above picture you can see that the title tag is “Christian
Personal Finance – Financial help, debt help…” You WILL want to make
sure that your title tags contain the keywords that you want to rank for
in the search engines. If your site is about rock climbing, you will
not want to have “welcome to Bill’s blog” in the title tags. Something
better would be “Rock climbing 101 | the best rock climbing techniques”
2. Anchor Text
Anchor text – the text that people use when linking. For instance, if I created a link for a
great search engine
you can see that the link will go to Google. “great search engine” is
the anchor text. The anchor text is a big deal, because it tells the
search engines what other sites say your site is about. Google really
places a lot of importance on what words are in the anchor text.
Obviously, you will not be able to control how other people link to your
site all of the time. But, for those times that you can, you should use
your keywords when possible. Linking to other pages and posts on your
website, directory submissions, blog carnivals, and your signature line
in forums all may be good places to make sure you get your keywords in
your anchor text.
3. Keyword Research
If you are trying to get traffic from search engines, it is always a
good idea to know what people are searching for before you start
writing. I often use
Aaron Wall’s keyword tool and run some keyword ideas through it to get estimates of how many people are searching for them.
4. Get links
We already lightly discussed the importance of links coming into your
blog. Other that the great benefit they play in improving your search
rankings, they also send visitors to your site. It is an obvious
benefit, but often overlooked by people focusing on SEO. If you get a
link from a blog that gets a lot of visitors, you could see a huge
traffic spike from it. If you get links from lots of blogs, you could
and will see visitors coming from most of them. Maybe not a bunch, but
as you get more and more links, you will see more visitors coming. The
bottom line about link-building is that you have to create something
great that people want to link to. If you can consistently do that, many
other things will fall into place.
Need more?
This is really just scratching the surface of SEO, and honestly if you really want to do well with it I would suggest
hiring someone to help you with it.
How I increased Adsense earnings $1500 in less than 3 months

This
section is going to be a little bit beyond the basics and I will
provide details of how I dramatically improved earnings from Adsense.
Just to clarify, at the time of this increase I was already making some
money with Adsense, but I had no idea how much difference a few tweaks
could make. In my case I increased earnings over $1500 in a short amount
of time. The thing you have to understand about Adsense is that no two
sites are alike. Every blog has a different audience and different
articles and most likely a different layout, all these things affect
Adsense earnings. Knowing that, testing and trying new things is
critical to find the winners!
1. Added a Privacy Policy
This is such a simple thing to do. I never realized that is a
“requirement” for Adsense publishers, but when I added a link in my
footer to my Privacy Policy there was a noticeable increase in earnings.
I assume that Google rewards those who have a privacy policy and
punishes those that don’t by trimming their earnings. In a perfect world
you would want your lawyer to draft your privacy policy, but here is a
sample template of a privacy policy to make your life a bit easier.
2. Put ads where people’s eyeballs went…

For me there is an eternal struggle between usability and profitability with ads. While I
want
need to make money to pay my bills, I still want to make this site as
user friendly as possible. So, I have made some sacrifices with this
site in order to maintain certain levels of usability, but one of the
main keys to making money with Adsense is ad placement.
Like I mentioned before, this needs to be experimented with. But for
the first year or more of this site I just kinda threw the ads where
ever I had extra room. Once I changed the location of my ads, my
earnings tripled overnight. It really freaked me out. I had no idea that
just moving an ad a couple inches would have such a dramatic effect.
The diagram to the right (from Google) provides some good starting point
for what locations work and don’t.
3. Section Targeting
This was another tweak I made that made a noticeable difference in
earnings. Basically “section targeting” is telling Google what text on
your site to look at when deciding what ads to show. Google is pretty
good at figuring this out if you don’t do this, but if you have a lot of
stuff going on in your sidebars and footer sections, it is probably
worth experimenting with. It is very easy to implement. You only need to
use this tag…
to tell Google to start, and this tag…
…to tell them to stop. I just added a text widget at the top of my post for the start tag and after the content for the end tag.
4. Who Sees Ads Plugin
This is a great plugin that allows you (as the name suggests) choose
which visitors see which ads. There are lots of criteria that you can
select, so you can specify that Search Engine users see a particular
Adsense unit when regular readers see something else. I have found that
search engine visitors click Adsense ads a lot more than regular
readers. I still show some Adsense to regular readers, but I focus my
energy on the visitors from search engines –
this plugin makes this very easy.
5. Changed the colors
When Adsense first came out, people said to make the colors as loud
and ugly as possible to draw attention to them. Next I heard that the
best thing to do was to blend them into the site. Of the two methods I
think that blending works a little better, and definitely looks a lot
better! But, I have a slight variation of that has worked even better
for me. Currently I have have most of my links set to a lighter blue
color. I used to have many of my Adsense ads match that, but I saw a
nice increase when I changed the Ad titles to the old standard Link
Blue. I feel that visually it is a complement rather than a match. It
stands out a little bit more, but doesn’t look bad either – IMO…
6. Wrote articles people are searching for
This might seem unrelated, but it is very important. If you are like
most bloggers, you have a regular readership and you have readers from
the search engines. For some reason, a lot of bloggers just don’t give
much respect to search engine readers and don’t really try to reach out
to them other than trying to “convert” them to a regular reader. I
approach things a little bit differently, rather than getting frustrated
at the fact that so many search engine visitors don’t come back, I
started to embrace it. I realized that my main goal of this site was to
help people, so why should I care if they only visit once or on a daily
basis if they are getting helped?
So while I very much appreciate and value my regular readers, I also
understand that I can help those who find the site via a search engine. I
started doing keyword research to see what people were looking for in
the search engines. If there are people searching to find the
highest paying jobs without a degree,
I want to help them find out! What happened for me as I started to
become more conscious of what people were searching for was that I
started getting more search engine traffic – which of course leads to
higher earnings from Adsense.
7. Added a Google search bar
This is a no-brainer. Google is the master of search, so you can bet
that their search capability on your site is going to be better than the
default WordPress search tool. By installing this, you will help your
visitors find the information that they are looking for on your site and
make some extra cash in the process. When the search results (from the
websites you choose) are displayed they have the standard Google ads
present, just like normal Google search results.
8. Hooked Google Analytics up with Adsense
A few months ago, Analytics started allowing the option to integrate
your Adsense data. This has been so helpful for me. It provides
webmasters with a wealth of information about earnings. It is simple to
see which articles are making the most money, which keywords are
yielding the most, what sites send the most valuable traffic, and a
whole lot more. If you use Adsense, don’t pass this one up.
9. Tested, re-tested, and tested again…
When running Adsense tests, I typically let them run for a month in
order to make sure they are very thorough. I have a calendar that I use
to mark down when I make changes and what changes I make. Then when the
test is complete I compare CPM and eCPM rates to see what performed
better. A/B split testing is a better method when possible, but for
certain tests is just isn’t possible or practical. But either way, if
you want to make more money with Adsense, experimenting and testing is a
must!
7 tools that have helped make it all possible…
Not all of these tools directly contribute to the bottom line, but
each one of them have been very helpful over the last couple years.
- Google Analytics
– which is a wonderful (and free) statistics tool that will help you
keep track of your visitors and analyze a lot of data about them. As I
mentioned before it now integrates with Adsense to give even more
valuable data.
- Google webmaster tools
– This will help you see how Google views your blog. They will also let
you know if there are any problems with it that you may not be aware
of. For me I had some issues that were really hurting my search
rankings, but I found out about them and fixed them and voila! All
better.
- Aweber Email Marketing Service
– I haven’t been using this too long, but if you read anything about
internet marketing, you will certainly hear about the incredible value
in having an email list. I have been happy with Aweber thus far.
- SEObook Keyword Tool – I use this to get a ballpark estimate of how many people are searching for particular key phrases.
- Hittail.com
– This one provides ideas for articles based on what you have
previously written about and could probably rank for. I just noticed
that the free version is gone. If you have a blog that is established it
might be worth paying $10 a month for it – I suggest doing the
free-trial and see how much it helps you.
- Stock.xchng – The best free stock photography site I have found.
- BigStock – The best cheap stock photography site I have found. They have lots of images that you can get for just about a buck.
A few more tools that may be worth checking out…
- Scribe SEO Tool for WordPress
– I wrote a more thorough review of this tool that the blogging tips
subscribers received (you can sign up for free below if interested). But
basically, I tried it out and decided not to continue to use it because
I thought it was priced a little to high for what I got from it. It can
make the SEO process a bit easier, but I just wasn’t sure about
spending $27 on it. If they lower the price, I might recommend it a bit
more.
- Yaro Starak’s (and Leslie’s) Become a Blogger Training Course
– I haven’t tried this, but have heard good things about it. Yaro is an
extremely successful internet marketer and I have learned a whole lot
from him. If I were starting out today and could afford the program, I
would do it.
Warnings for those starting out…
Don’t quit your day-job
Even if you know a lot about making money with a blog (which just be
reading this article, you have a tremendous advantage over me when I
started) it is going to take a while. This is not a get-rich-quick
scheme, it is more of a
work-for-free-for-a-long-time-and-then-reap-your-reward type plan. The
beautiful thing is that I can now say that it does work if you are
diligent and open to learning from your mistakes. But either way,
convention wisdom says, build your blog part-time and when you start
making more from it than your day-job consider making it a full-time
deal. My situation is a unique one and I don’t recommend doing what I
did unless it really is God calling you to do so. In my case I am now
thankful that I got laid off – if I hadn’t I would probably still be
doing a job I didn’t like!
Learn everything you can
One of the advantages I have is that I love to learn and don’t stop
when I make a mistake. I work really hard to learn from my mistakes and
figure out what the better course of action would be for the next time.
You are going to do things wrong, but you just have to keep going and
keep learning.
Learning how to use Google search is very important. If you do, you will be able to find an answer to just about every problem you encounter on the web.
Avoid time-wasters
Checking your stats every hour, reading 500 blogs in your RSS, playing on
Facebook,
Twitter,
Stumbleupon,
or Youtube all day will kill your productivity. Focus on what yields
results and stay disciplined to stick with that. Social media is an
important part of building traffic, but you have to keep it in check.